Before anyone buys a product or service, they need to clearly understand its value—and it’s your job to communicate that effectively. This starts with a strong messaging foundation.
This course covers the principles of brand messaging and copywriting, helping you craft marketing that’s clear, consistent and compelling. You'll build a strategy that connects with your audience—and converts—from the very first word.
Contents
Overview
Introduction
Messaging Overview
Our Project Example
Getting Started
Client Meeting
Using the Framework
Integrate Your Notes
Summary Notes
Audience Notes
Problem Notes
Solution Notes
Outcome Notes
Visual Themes
Copywriting
Developing One-Liners
Developing Your Pitch
Creating a Messaging Guidebook
Application
Design a Landing Page
Real-World Messaging Examples
Course Recap
Course Includes
Workbook - Marketing Messaging: Part 1
Workbook - Marketing Messaging: Part 2
Workbook - Marketing Messaging: Full Project Example